Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction, with a view to improving profitability by exploiting the massive potential offered by this relatively new medium. It further employs relevant theory to students, academics and researchers in Ireland and around the world in its desire to explain complex communications paradigms in a succinct manner, utilising layman�s terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube (or any of the others) or an avid user already, there is advice for all readers in this book to effectively leverage social media for everyday success in all parts of your life.

Infinite Ripple is an essential read for anyone wishing to utilise the power of social media in their personal, academic and professional lives. With a strong focus on Irish examples, the book contextualises the key concepts of the growing global phenomenon with a focus on advice to harness this opportunity offered by social networking. The discussion and examples are relevant to modern marketers and businesses intent on keeping on top of developments in customer engagement and interaction, with a view to improving profitability by exploiting the massive potential offered by this relatively new medium. It further employs relevant theory to students, academics and researchers in Ireland and around the world in its desire to explain complex communications paradigms in a succinct manner, utilising layman�s terms and topical examples to ease understanding. Whether you are new to Facebook, Twitter, YouTube (or any of the others) or an avid user already, there is advice for all readers in this book to effectively leverage social media for everyday success in all parts of your life.

Customer Acquisition: 465 Ways to Gain and Retain Customers is a book that is jam-packed with creative ideas, proven prospecting methods, effective marketing campaigns, simple-to-use retention strategies, and powerful scripts for your staff to use with confidence. The book has been written in a straightforward, easy to read style, encouraging you to select the ideas you want to use along the way and steps you through implementation methods to make a difference to your business. Author Amanda Bracks has been exceeding sales targets and growing businesses since 1995, turning some from severe debt into successful, profitable businesses. She has an uncanny way of converting ideas into practice and makes things happen instantly. She has mentored, motivated, inspired, and empowered thousands of owners and staff on prospecting, sales, customer service, and client retention. This book has been written to give business owners the keys they need to be successful. The combination of gaining customers and retaining them keeps the business focused on growth, which will lead to ultimate success and stress-free living. It will teach you how to plan, create, implement, and audit your prospecting, marketing, and customer retention activities to ensure on-going success and consistently achieve mastery in your business and industry. If you are thinking of starting your own business or if you own a business or manage a business or a team and if you want to improve your business, need more prospecting and marketing ideas, want to close more sales, are striving to achieve mastery, or simply want to be completely inspired, this book is a must-read. "This book is brilliant! It contains literally hundreds of great ideas. Apply just a handful and you can add tens (if not hundreds) of thousands of dollars to your bottom-line. What's more this book is a resource you can refer to again and again. So start reading today and watch your business grow." Dale Beaumont Managing Director of Business Blueprint and Author of 16 Best-Selling Books

Customer Acquisition: 465 Ways to Gain and Retain Customers is a book that is jam-packed with creative ideas, proven prospecting methods, effective marketing campaigns, simple-to-use retention strategies, and powerful scripts for your staff to use with confidence. The book has been written in a straightforward, easy to read style, encouraging you to select the ideas you want to use along the way and steps you through implementation methods to make a difference to your business. Author Amanda Bracks has been exceeding sales targets and growing businesses since 1995, turning some from severe debt into successful, profitable businesses. She has an uncanny way of converting ideas into practice and makes things happen instantly. She has mentored, motivated, inspired, and empowered thousands of owners and staff on prospecting, sales, customer service, and client retention. This book has been written to give business owners the keys they need to be successful. The combination of gaining customers and retaining them keeps the business focused on growth, which will lead to ultimate success and stress-free living. It will teach you how to plan, create, implement, and audit your prospecting, marketing, and customer retention activities to ensure on-going success and consistently achieve mastery in your business and industry. If you are thinking of starting your own business or if you own a business or manage a business or a team and if you want to improve your business, need more prospecting and marketing ideas, want to close more sales, are striving to achieve mastery, or simply want to be completely inspired, this book is a must-read. "This book is brilliant! It contains literally hundreds of great ideas. Apply just a handful and you can add tens (if not hundreds) of thousands of dollars to your bottom-line. What's more this book is a resource you can refer to again and again. So start reading today and watch your business grow." Dale Beaumont Managing Director of Business Blueprint and Author of 16 Best-Selling Books

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It�s a step-by-step guide to help small business owners avoid becoming victims of �marketing malpractice.� Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It�s a step-by-step guide to help small business owners avoid becoming victims of �marketing malpractice.� Confused by all the competing claims advertising vendors make, small business owners all too often learn about advertising by costly trial and error. Based on his research that identified four key elements always present in successful advertising campaigns, veteran advertising executive Spike Santee presents proven common sense techniques used by thousands of satisfied small business owners.

They are waiting for you � but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

They are waiting for you � but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

They are waiting for you � but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

They are waiting for you - but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

They are waiting for you - but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

They are waiting for you - but who exactly are they and why are they waiting? What do you have to do in order to make your products desired and sought after? If I were to briefly say what the book is about then I would say that it is about the link between expectations and promises and about how to establish that link. As people always have goals, they must also have means of achieving those goals. This is exactly why people need more brands than there are brand owners. In that case, why not help them spend their money? However, when you promise something you create expectations. Ideally, promises would exceed expectations, but your promises will always pass through a prism of stereotypes, myths and consumer experience which refracts them like rays of light. What will the consumer see at the end? Will he buy from you? Will he come back again? Will he be loyal to you and why? I have no idea how readers will perceive what I have written. Will they like it? Does it bring up any new ideas? Will it become a guidebook? Of course, praise from friends does not count, but sometimes when mulling things over, I go back to the book and I always find something valuable in it.

The time has come for a book entitled Marketing Without Dollars.Effective marketing relies as much on a focused MINDSET as it does upon a honed skill-set.Successful entrepreneurs, professionals and other small business owners view every business decision they make as a marketing task. This revised perspective allows them to see how every operation they perform daily is another opportunity to attract customers and bolster their bottom lines!As a marketing professional with nearly 40 years of experience helping small businesses grow, Gene Holiman has encapsulated many of his proven free or low-cost marketing strategies into this Marketing Without Dollars text. Readers will discover many ideas they can implement themselves almost at once. But most importantly, they will recognize other opportunities that many be unique to their own enterprises, to make their companies even more competitive within their existing budgets.The premise of Marketing Without Dollars is simple, yet often misunderstood. You don’t need to outspend your competitors to make a strong impact in the marketplace… you merely need to outthink them. You need to blend paid media options with other creative promotional options. In some instances, switching one avenue you’ve previously followed for another would be appropriate; you merely need to hone some other strategies you’ve already been using successfully. Marketing Without Dollars does not mean free! Every action has a cost, whether in monetary terms or in an investment of your time (the ole “sweat equity”). Marketing Without Dollars means getting the best results possible from your combination of personal effort and funds already budgeted. Marketing Without Dollars offers proven concepts you can readily adapt for your success, based upon Mr. Holiman’s marketing track record. Topics are organized into a number of logical categories to help you more easily assimilate them into your particular operation. Some category assignments are subjective, since their premises could easily have been plugged into multiple sections, but are concentrated into one for readability. Preface – How to get the most benefit from reading this text.Chapter 1 – General Principles of Marketing (Hey, you’ve got to start somewhere, right?)Chapter 2 – Strategic Positioning (Do customers view your business the same as you do?)Chapter 3 – Employee Empowerment (They really are your most important asset!)Chapter 4 – Effective On-Site and In-Store Merchandising (You’ve guided the horse to the water… now make him drink.)Chapter 5 – Public Relations (PR means getting public recognition for the good you do.)Chapter 6 – Special Events (Have parties. Hold sales. Have fun being in business – and still profit!)Chapter 7 – Social Media (Make FaceBook your friend.)Chapter 8 – Channels of Distribution (How can you best get your wares in the hands of your targeted consumers?)Chapter 9 – Miscellaneous Thoughts & IdeasChapter 10 – Marketing Plan Template (Put all you’ve learned into a concise strategy.)Chapter 11 – ConclusionAppendix I – Sample Strengths & Weaknesses AnalysisAppendix II – VII – Success Plan templates for just about every type of business situation small businesses might find themselves in as they compete – (a) Entrepreneurs, (b) New Owners of Existing Businesses, (c) Introducing New Products, (d) Start-Ups, (e) Emerging from Bankruptcy, and (f) Professional Practices.Helpful Bibliography (Two+ heads are always better than one.)Chapter 10 of Marketing Without Dollars is – without a doubt – its most important. The author has included a marketing plan template for you to use in weighing all your options together and formulating a direct “plan of attack”. The helps reduce the temptation to succumb to the temptation to pick and choose easy Marketing Without Dollars options and then implement chosen ones simply because they are the easiest, or the least expensive, or the most fun to do. As Albert Einstein taught us a hundred years ago, “every action has an equal and opposite reaction.” This is true in marketing also. Investing dollars in your Idea A in June may preclude you from taking part in a more effective Action B in September… or keep you from being able to take advantage of other opportunities as they arise. Running coupons, for example, week after week in the newspaper may yield immediate sales results but simultaneously (and of course unintentionally) condition your targeted shoppers to delay their future purchases in your store until you offer them another coupon, destroying your long-term margins. And so it goes. Illustrative positive examples peppered throughout help you visualize results. Additionally, some “marketing blunders” are also highlighted where there are lessons to be learned that perhaps fly in the face of conventional assumptions.If your business concept is sound, YOU CAN BE SUCCESSFUL!If your merchandise offerings and pricing are competitive, YOU CAN BE SUCCESSFUL!If your service is competitive or exemplary, YOU CAN BE SUCCESSFUL!If you have passion for your customers’ and your employees’ well being and satisfaction, YOU CAN BE SUCCESSFUL!The tools you need are here in Marketing Without Dollars. Embrace the future.Enjoy your new marketing success!

The time has come for a book entitled Marketing Without Dollars.Effective marketing relies as much on a focused MINDSET as it does upon a honed skill-set.Successful entrepreneurs, professionals and other small business owners view every business decision they make as a marketing task. This revised perspective allows them to see how every operation they perform daily is another opportunity to attract customers and bolster their bottom lines!As a marketing professional with nearly 40 years of experience helping small businesses grow, Gene Holiman has encapsulated many of his proven free or low-cost marketing strategies into this Marketing Without Dollars text. Readers will discover many ideas they can implement themselves almost at once. But most importantly, they will recognize other opportunities that many be unique to their own enterprises, to make their companies even more competitive within their existing budgets.The premise of Marketing Without Dollars is simple, yet often misunderstood. You don’t need to outspend your competitors to make a strong impact in the marketplace… you merely need to outthink them. You need to blend paid media options with other creative promotional options. In some instances, switching one avenue you’ve previously followed for another would be appropriate; you merely need to hone some other strategies you’ve already been using successfully. Marketing Without Dollars does not mean free! Every action has a cost, whether in monetary terms or in an investment of your time (the ole “sweat equity”). Marketing Without Dollars means getting the best results possible from your combination of personal effort and funds already budgeted. Marketing Without Dollars offers proven concepts you can readily adapt for your success, based upon Mr. Holiman’s marketing track record. Topics are organized into a number of logical categories to help you more easily assimilate them into your particular operation. Some category assignments are subjective, since their premises could easily have been plugged into multiple sections, but are concentrated into one for readability. Preface – How to get the most benefit from reading this text.Chapter 1 – General Principles of Marketing (Hey, you’ve got to start somewhere, right?)Chapter 2 – Strategic Positioning (Do customers view your business the same as you do?)Chapter 3 – Employee Empowerment (They really are your most important asset!)Chapter 4 – Effective On-Site and In-Store Merchandising (You’ve guided the horse to the water… now make him drink.)Chapter 5 – Public Relations (PR means getting public recognition for the good you do.)Chapter 6 – Special Events (Have parties. Hold sales. Have fun being in business – and still profit!)Chapter 7 – Social Media (Make FaceBook your friend.)Chapter 8 – Channels of Distribution (How can you best get your wares in the hands of your targeted consumers?)Chapter 9 – Miscellaneous Thoughts & IdeasChapter 10 – Marketing Plan Template (Put all you’ve learned into a concise strategy.)Chapter 11 – ConclusionAppendix I – Sample Strengths & Weaknesses AnalysisAppendix II – VII – Success Plan templates for just about every type of business situation small businesses might find themselves in as they compete – (a) Entrepreneurs, (b) New Owners of Existing Businesses, (c) Introducing New Products, (d) Start-Ups, (e) Emerging from Bankruptcy, and (f) Professional Practices.Helpful Bibliography (Two+ heads are always better than one.)Chapter 10 of Marketing Without Dollars is – without a doubt – its most important. The author has included a marketing plan template for you to use in weighing all your options together and formulating a direct “plan of attack”. The helps reduce the temptation to succumb to the temptation to pick and choose easy Marketing Without Dollars options and then implement chosen ones simply because they are the easiest, or the least expensive, or the most fun to do. As Albert Einstein taught us a hundred years ago, “every action has an equal and opposite reaction.” This is true in marketing also. Investing dollars in your Idea A in June may preclude you from taking part in a more effective Action B in September… or keep you from being able to take advantage of other opportunities as they arise. Running coupons, for example, week after week in the newspaper may yield immediate sales results but simultaneously (and of course unintentionally) condition your targeted shoppers to delay their future purchases in your store until you offer them another coupon, destroying your long-term margins. And so it goes. Illustrative positive examples peppered throughout help you visualize results. Additionally, some “marketing blunders” are also highlighted where there are lessons to be learned that perhaps fly in the face of conventional assumptions.If your business concept is sound, YOU CAN BE SUCCESSFUL!If your merchandise offerings and pricing are competitive, YOU CAN BE SUCCESSFUL!If your service is competitive or exemplary, YOU CAN BE SUCCESSFUL!If you have passion for your customers’ and your employees’ well being and satisfaction, YOU CAN BE SUCCESSFUL!The tools you need are here in Marketing Without Dollars. Embrace the future.Enjoy your new marketing success!

Having worked for Sears, Peak Marketing, Appleby Systems and Those Remodeling Guys, I found myself trying to share with new employees about how to get good quality leads. This book is the result of 15+ years of experience in the fi eld. My aim is to help someone new in this valuable and worthwhile endeavor . . . Stay positive . . . Always believe . . . Realize you will teach yourself more than any book can!