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MEDICAL - Pharmacy
 
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By Neil Berliner, M.D.
A Franchise of One: Strategies for Pharmaceutical Sales, is Dr. Neil Berliner´s new training and self-help book for pharmaceutical representatives. Dr. Berliner is a highly experienced pharmaceutical trainer and speaker, as well as being a regular contributor to Pharmaceutical Representative and its "Doctor´s World" founder and columnist. A Franchise of One introduces three valuable concepts for representatives which are explained and reinforced throughout the book. These major concepts are:1. that representatives should view themselves as professional business people, similar to franchisees of major corporations ("Franchise of One"), and that they should pay careful attention to their resources such as budget and time.2. that representatives should take specific actions during every call with their physicians to be perceived more as colleagues than as sales people (minimizing the "Implied Hierarchy").and, 3. that representatives should assess each physician as an individual, so as to optimize message delivery during every detail opportunity ("Physician Specific Detailing").
FORMAT: Softcover
OUR PRICE:
$21.99
$18.69
By Neil Berliner, M.D.
A Franchise of One: Strategies for Pharmaceutical Sales, is Dr. Neil Berliner´s new training and self-help book for pharmaceutical representatives. Dr. Berliner is a highly experienced pharmaceutical trainer and speaker, as well as being a regular contributor to Pharmaceutical Representative and its "Doctor´s World" founder and columnist. A Franchise of One introduces three valuable concepts for representatives which are explained and reinforced throughout the book. These major concepts are:1. that representatives should view themselves as professional business people, similar to franchisees of major corporations ("Franchise of One"), and that they should pay careful attention to their resources such as budget and time.2. that representatives should take specific actions during every call with their physicians to be perceived more as colleagues than as sales people (minimizing the "Implied Hierarchy").and, 3. that representatives should assess each physician as an individual, so as to optimize message delivery during every detail opportunity ("Physician Specific Detailing").
FORMAT: Hardcover
OUR PRICE:
$31.99
$28.79
By Andrea Lynne Berman
No Description Available.
FORMAT: Softcover
OUR PRICE:
$15.99
By Andrea Lynne Berman
No Description Available.
FORMAT: Hardcover
OUR PRICE:
$24.99
By Ira C. Robinson Ph.D.

Because millions of them cannot afford the prescription drugs they desperately need, seniors and the uninsured poor and disabled are the main focus of this book. This book shows qualified persons the many programs available and how they can obtain free, low-cost, or discounted medications from a variety of these public and private sources. This book is also a "must read" for all patients who require prescription drug therapy – whether they are uninsured, under-insured or fully insured – to help them maximize the value of the prescription medications they get. This valuable information can be helpful to all of these patients, their doctors and other health-care providers, as well as their other care-givers. Included in this book are numerous tips to help patients save hundreds, even thousands, of dollars in prescription drug costs yearly.


FORMAT: Softcover
OUR PRICE:
$20.99
$17.84
By Ira C. Robinson Ph.D.

Because millions of them cannot afford the prescription drugs they desperately need, seniors and the uninsured poor and disabled are the main focus of this book. This book shows qualified persons the many programs available and how they can obtain free, low-cost, or discounted medications from a variety of these public and private sources. This book is also a "must read" for all patients who require prescription drug therapy – whether they are uninsured, under-insured or fully insured – to help them maximize the value of the prescription medications they get. This valuable information can be helpful to all of these patients, their doctors and other health-care providers, as well as their other care-givers. Included in this book are numerous tips to help patients save hundreds, even thousands, of dollars in prescription drug costs yearly.


FORMAT: Hardcover
OUR PRICE:
$30.99
$27.89
By Andrea Lynne Berman
No Description Available.
FORMAT: E-Book
OUR PRICE:
$9.99