What the book "Campaigning to Win" Covers:

· Political "Misinformation:" The Problem with "Issues," "Education" vs. Political Activism

· Campaigns:  What insiders usually "don't get." Basics of campaigns, peer levels + more

· Understanding the System: The "shift," political parties, big business + more

· The Literature of Campaigns: What "they" don’t know.  Many samples

· The District Inventory: The heart of the matter. Understanding influence + more

· The Vote Inventory: Base vote and swing vote prioritizing. Get out the vote, + more

· Organizing:  It can be done. Research committees. The way to do it.  Boiler rooms, + more

· Salesmanship: This is American.

· Issues: What they aren’t - and the surprise of what they are. Businesspeople as "know-it-alls," manning the barricades: a debate, + more

· Media: Brochures, signs, advertising, techniques, + more

· Fundraising: Getting the biggest bang for the buck.

· Information and the Internet/World Wide Web: Everybody’s doing it. Opposition research

· Candidate Notions: spouses, keeping focus, public speaking, debates + more

· Citizen Groups: Pay attention.

· Appendix: Actual vote totals, by precinct, from a sample U.S. county.  Minor races versus major races, on-year, off-year.

"Both the election staff and the Committee and I agree that your new book Campaigning has merit, contains some fresh approaches, and would be of assistance to the audience to which it is directed.

I wish you success in publication and look forward to receiving a bound copy.”  Mike Montgomery, Chairman of California State Republican Party (at the time).

“I just completed my review of your manuscript Campaigning.  I thought your work was very well documented, very interesting, and should be most helpful to a political aspirant.  It appears you have captured the key points of successful campaigns and I commend you for it.”   Leland Bruner, attorney, past president of large chamber of commerce.

“I am glad to see a work such as you have done in Campaigning.  There is much good material in the book.”  Don Carr, Alameda County Republican Central Committee Chairman (at the time).

It is an oddly shaped district in a state that generally is but a small blip on the national political radar screen. But in 1998, and again in 2000, Connecticut’s 5th Congressional District attracted national media attention as the home to one of the hottest races in the country, pitting Democratic incumbent Jim Maloney against Republican challenger Mark Nielsen. Bill Clinton, Al Gore, George W. Bush, John McCain, Jack Kemp and Elizabeth Dole were among the political heavyweights who visited this district to campaign for the congressional candidate of their party. “The Fight For The Fifth” chronicles the events, developments and strategies of these two election campaigns. The book looks at the demographics, the candidates and their campaign staffs, as well as includes a retrospective analysis of the election from the viewpoints of the candidates, their staffs and the author.

It is an oddly shaped district in a state that generally is but a small blip on the national political radar screen. But in 1998, and again in 2000, Connecticut’s 5th Congressional District attracted national media attention as the home to one of the hottest races in the country, pitting Democratic incumbent Jim Maloney against Republican challenger Mark Nielsen. Bill Clinton, Al Gore, George W. Bush, John McCain, Jack Kemp and Elizabeth Dole were among the political heavyweights who visited this district to campaign for the congressional candidate of their party. “The Fight For The Fifth” chronicles the events, developments and strategies of these two election campaigns. The book looks at the demographics, the candidates and their campaign staffs, as well as includes a retrospective analysis of the election from the viewpoints of the candidates, their staffs and the author.