“Build a better mousetrap,” they say, “and the world will beat a path to your door.” Not necessarily. The world has to know your mousetrap has been built. The Better Mousetrap, with its tips, tricks and tales about marketing, promotion and communications will amuse you while helping you build and promote your own better mousetrap.
Nancy Parsons and Dick Amsterdam have been partners in advertising and corporate communications for over twenty-five years. Nancy is the team’s creative director and writer; Dick, who has degrees in electrical engineering and marketing, handles the stuff with decimals and dollar signs. One of the pair is right-brained, the other is left-brained, however they can’t remember which is which, so they simply claim one whole brain between them. This brain, they apply diligently to their clients’ marketing and promotional challenges. They also used it to collaborate on this book. And it’s a good thing they did too, because they have some great stories to tell and a wealth of practical advice to share.