On the verge of turning 40, I decided to leave my job as Senior Vice President/Creative Director at a mid-sized Southern California Advertising Agency to start my own company. Not a full service agency, but rather a creative resource--a company that could deliver exceptional work and thinking without all of the hassles and expense of conventional agencies. And I decided to keep a journal of my first year in business. This book you’re holding now. I’ve included tips on creating advertising, stories, advice observations—as much about advertising as I could squeeze in. Plus much of the day to day stuff. The effects on the family. Everything. So whether you’re in the business (agency or client side), I hope you find this interesting.
After 18 years in advertising as both a copywriter and creative director, Chris Epting opened the Surf City Advertising Company in 2001. He has created and written many popular advertising campaigns over the years for clients such as the Los Angeles Times, the Los Angeles Clippers, IHOP, CompUSA, Robbins Bros, and many more. Chris is also the author of-and photographer for-the historic pictorials Images of America-Huntington Beach and Images of America-Los Angeles Memorial Coliseum, both published by Arcadia. In April, 2003, his book “James Dean Died Here, The Locations of America’s Pop Culture Landmarks” will be published by Santa Monica Press. Originally from New York, Chris now lives in Huntington Beach, California with his wife Jean and their two children.