Almost everyone has heard a tale of someone getting rich by selling an Internet domain name for a staggering price. But few understand the secretive world of domain investing, a game that a growing number of people are playing around the globe. The Domain Game chronicles the exploits of leading domain investors and explains how this mysterious market works. Learn how an Oklahoma watermelon farmer wound up owning some of the world’s most valuable Web addresses, from recipes.com to chairs.com, and how a college dropout became a multimillionaire by scooping up domains that others abandoned amid the dot-com bust. Find out how the rise of Google and Yahoo has helped boost the fortunes of domain investors. And explore the shenanigans of investors who snag names associated with corporate trademarks. Finally, read how you can jump into this exciting market with a relatively small initial investment. It’s a market with high risk, but huge potential reward.
David Kesmodel is an assistant news editor at The Wall Street Journal and Dow Jones Newswires in Chicago. David currently edits agriculture coverage and manages a team of five reporters. Previously, he covered beats such as aerospace, alcohol and tobacco as a WSJ staff reporter. In the mid-2000s, David covered technology for WSJ.com, where he came up with the idea of writing a book on the Internet domain-name market. He´s also written for newspapers such as Denver’s Rocky Mountain News and the Arkansas Democrat-Gazette. He lives in Chicago with his wife and daughters.