Dr. Z. S. Andrew Demirdjian’s research interests lie in social and behavioral sciences. During his academic career, he has published hundreds of articles and hundreds of editorials in refereed journals and has received over sixteen best paper/author awards for his research studies. Dr. Demirdjian distinguishes himself as being more than a top-notch scholar, he has an extensive track record in consulting various profit and not-for-profit organizations spanning over twenty-five years. Excellence to most is an end; to him, it is an elusive target to pursue in his each and every professional endeavor. His recent books include Perspectives in Consumer Behavior: An Anthropological Approach; The Demon in Diplomacy: Alliances Based on Affinity (on U.S. reaffirmation of the Armenian Genocide); Challenges and Opportunities in a Changing World: Insights, Innovations, and Trends ; The Triangle of Trade in the Cradle of Civilization (proving Armenia as being a constituent member of the ancient nations in Mesopotamia, the cradle of civilization); and The Viability of a Worldwide Armenian Organization. Currently, he is writing two books: Challenges and Opportunities in Exponential Times and The Emergence of the Ottoman Empire: A Pattern of Passionate Behavior (a psychological analysis of the Turks during and after the fall of the Ottoman Empire).