Glue is an adhesive, a sticky, strong paste used to stick materials together. The Glue Factor consists of elements necessary to make an idea or concept stick with any type of audience. Readers can improve their communication skills as author Frances Rios shares a guide on how to make their message “stick.”
In these days of infinite distractions, numerous applications on laptops and cell phones and hundreds of concerns compete for people’s attention. This is why it’s essential that every professional must have the tools to help him/her speak assertively, confidently, and persuasively. The Glue Factor spells out simple techniques that, with practice, can help a person to make his message “stick” as he presents the positive impact his organization has on the community and meet his goals. The author herself has used kills in this book to succeed as a spokeswoman for various Fortune 500 companies, so she knows how they work.
It doesn’t matter how natural one is at speaking in public, it’s still critical to prepare himself or herself completely for every presentation as a courtesy to his or her listeners. People can honor and respect them by adopting the tools and skills they will find in The Glue Factor.
Frances S. Rios is a fully bilingual business-woman and an entrepreneur experienced in public relations, strategic planning, reputation building, and crisis management. Her award-winning agency, Frances Rios Communications, provides extensive expertise in managing high-profile crisis situations that have global exposure. This seasoned and energetic speaker/consultant/author has successfully led the strategic communications efforts for Fortune 500 companies in Puerto Rico and the United States. She has also excelled as a spokesperson for companies that include Humana Health Plans and the largest company in the world, Wal-Mart. Rios earned her Broadcast Journalism and Drama degree from the prestigious Loyola University in New Orleans, Louisiana. She worked as a TV reporter in Puerto Rico before she started Frances Rios Communications. Today, a member of National Speakers Association.