Resolve and Fortitude
Zoom   
Resolve and Fortitude
Microsoft's ''SECRET POWER BROKER'' breaks his silence
Published:
10/30/2012
Format:
Casebound Hardcover
Pages:
391
Size:
6.0x9.0
ISBN:
978-1-47973-201-2
Print Type:
B&W
This is the story of a German-born executive, JK, who immigrated to the United States to aid Bill Gates and Steve Ballmer, Microsoft�s top honchos to build a commanding software empire. He led Microsoft�s OEM division that was responsible for sales to PC manufacturers, and drove the deals that made Microsoft Windows the world�s dominating operating system.
Find out how much resolve, fortitude, and perseverance were needed to make that part of the PC revolution come true; what strategies were employed to win the Internet browser war; how IBM was beaten; what drove Apple to the brink of disaster; and how shady politicians and hapless competitors eventually goaded the Feds to ensnare Microsoft in a web of antitrust accusations.
Peek behind the curtain and be the first-ever outsider to glimpse into Microsoft�s power nexus. Understand how Microsoft�s nearly mystical marketing shrewdness and tech prowess are intensely propelled by paranoia and fear of missing the next computing paradigm shift.
The press labeled JK Bill Gates�s �enforcer.� No wonder he was called upon as a pivotal antitrust trial witness to defend what loathing competitors labeled Microsoft�s �evil empire.� Follow what experts believe was the most protracted, and fierce trial of the century. Relive the courtroom drama, and read the author�s critical analysis of the judicial proceedings and their aftermaths.
Losing that trial partially started Microsoft�s demise, and power struggles from within quickened it. Get to know the real forces that altered Microsoft�s resolve-and fortitude-dominated leadership style. Find out if Windows 8 could be an inflection point, conjuring enough magic to ring in a renaissance and attract the Facebook generation to a born-again modern Microsoft.
Preview coming soon.
Joachim Kempin
 
 


 

Buy This Book
Casebound Hardcover
Price $29.99
E-Book
Price $12.95
Share Print E-mail
 
facebook   twitter   Website